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September 07, 2009
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The company yesterday announced plans to increase the number of “jangsu,” or “long life,” products it sells from the current 10 percent of overall sales to 30 percent by 2015. Nongshim’s jangsu products, mainly instant noodles, include less sodium, calories and artificial additives and feature no trans fats or monosodium glutamate. “Nongshim has been the No. 1 ramen company for the last 20 years,” said Chairman Sun Wook at the company’s Gumi plant last week. “We do not plan to sit comfortably in this position alone, but change to become ‘shin’ [new in Korean] Nongshim,” a pun on Nongshim’s top seller, Shin Ramen. By 2015, the company, which exports its products to 70 countries globally with emphasis on the U.S. and China, is aiming for 4 trillion won ($3.22 billion) in annual sales. Last year, its sales were 1.48 trillion won. Sun also revealed plans to export cold nengmyeon noodles. “No one thought of mass producing nengmyeon,” Sun said. “But now our nengmyeon sales have risen to 4 to 5 percent of total earnings and we have sold more than 100 billion units worldwide so far.” By Cho Jae-eun [jainnie@joongang.co.kr] |
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